The physical building that Airsplat operates out of doesn't look like much. It's a warehouse, a small office, several rows of computers, and not much else. But this unassuming building is the home of the largest supplier of Airsoft gear in the country, and an example of a company that could not flourish the way it does without the Internet.
Airsoft originated in Japan in the 1980s. Guns were outlawed in Japan, but many people were still interested in them, so manufacturers started making realistic replicas of weapons that fired small, plastic BBs instead of bullets, creating a non-lethal weapon variant that looks and feels as much like the real thing as possible. The guns were primarily either put on display, or else used in recreational combat simulations, similar to paintball. Airsoft spread from Japan to other countries in Asia in the late 1980s, and by the early 90s it had arrived in North America.
To me, however, the most interesting thing about Airsplat is
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